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Why I Love Talk Radio

September 18, 2014

These days, it seems just about everybody wants to bash Talk radio. It’s pretty much always
been a given that the consumer press likes to take shots at the format, primarily whenever a
national or local host says something deemed to be politically incorrect or controversial by its
critics (Imagine that -- a Talk radio host saying something controversial and attracting attention
to their show!) Meanwhile, in recent years the online progressive press faithfully monitors most
every word spoken by conservative Talk radio hosts and can always be counted on to
manufacture a controversy any time Rush Limbaugh, Sean Hannity, or Glenn Beck open their

But in recent months, we’ve been surprised at the number of people from within our own
industry -- even a few pretty high profile broadcast business leaders -- who have jumped on the
“Talk radio is over” bandwagon. They criticize the format’s aging demos -- even though
research has shown time and time again that Talk radio’s loyal, actively engaged and mature
fans are better educated, more affluent and have more purchasing power than the average radio listener. They whine that there’s too much political talk — even though you can find at least a half dozen variations of Talk on the air across the country. And while Talk radio -- like any other format -- faces challenges ahead, here at NTS MediaOnline Monthly we’re willing to risk being called a ‘happy talk’ trade publication, as we corner a cross section of industry pros -- from the control room to the board room -- to speak out on behalf of the format and tell us, “Why I Love Talk Radio!”